About Ecru
Good service starts
with being there.
And following through.
A front desk with a purpose
Ecru is an AI front desk for growing businesses. We’re building it to help teams respond to incoming enquiries, keep the important details and make the next human conversation more useful.
Built around the enquiry.
Small-business teams juggle conversations, appointments and the work already in front of them. A missed call or an incomplete note can make it harder to give the next customer the attention they need.
Ecru brings a simple structure to that moment: an approved answer, a confirmed enquiry and a clear next step for a person on your team.
Starting with a focused scope.
Our current work centres on a managed inbound receptionist, with approved business knowledge, enquiry and callback capture, and a workspace for staff follow-up.
We’re testing Indian English, Hindi and Hinglish with an India-first focus. Early pilots are assisted, and each business’s caller experience, phone setup and staff workflow need to be validated.
Where we are today
We’re inviting small-business owners to try a guided browser demo and help shape a focused pilot. Phone setup and the caller experience will be tested with each participating business.
By ChaosChain, Inc.
ChaosChain, Inc. is the company behind Ecru. Ecru is the product name you’ll see on the website and in the application.
Our approach is to build around a real customer workflow, test the details and keep people in control of what happens next.
Visit ChaosChainA good place to start
Bring us your next enquiry.
Show us how your business handles incoming calls. We’ll explore where Ecru could help.
Request a demo