The AI front desk for growing businesses
Ecru is being built to handle incoming phone calls,
answer approved questions and capture callbacks for your team.
Early access. Indian English, Hindi and Hinglish browser demos tested. Phone setup is checked with each pilot.
A clear answer, within the business’s scope.
Asha · Property enquiry
Asha · Property enquiry · Baner
An example of the intended experience. This is not a live call, customer record or connected phone service.
Try the three steps ↑For the moments your team is busy
On the showroom floor. At a site visit. In the middle of serving someone else. Ecru is designed to keep an incoming enquiry from becoming another loose end.
01 / How it works
A focused front desk, built around the way your business actually works.
Your hours, services and frequently asked questions. Ecru works from information you’ve reviewed and approved.
A name, a confirmed number and what the person needs. Corrections are read back before an enquiry is saved.
Your team gets the context and a next action. Acknowledgement, follow-up and customer contact are distinct steps.
02 / For your business
We’re starting with teams where a conversation is the first step towards a customer relationship.
Capture the area, property requirement and preferred callback time. Let a broker or sales team take the conversation forward.Enquiry capture, not a confirmed site visit.
Understand whether someone needs sales or service, note what they’re interested in, and prepare a clear callback request.Staff confirm prices, stock and appointments.
Answer approved questions about your business and capture the request when your team can’t pick up.A simple call-to-callback flow, shaped with your team.
These are pilot use cases we’re exploring. We’ll validate the workflow, language and phone setup with each participating business.
03 / A considered setup
You know the details that make a conversation useful. We work with you to turn them into a focused front-desk experience.
Get to know EcruShare your services, hours, common questions and who handles follow-ups.
Approve the exact business facts. Draft changes stay separate from active answers.
Walk through realistic enquiries, check the details and decide what a useful pilot looks like.
We’re building an AI receptionist that answers approved questions, confirms enquiry and callback details, and gives staff a saved list to acknowledge and follow up. Guided browser demos are available. Phone routing and each business’s workflow need separate pilot validation.
The current demo captures requests for a person to follow up. It does not confirm appointments, dispatch staff, make outbound sales calls, quote unapproved prices or promise inventory availability.
Our current testing covers Indian English, Hindi and Hinglish. Language quality, names, numbers and locality corrections need checking with each business’s examples. Other regional languages are a future possibility, not a current promise.
We’ll review your current number and call handling during discovery. Carrier eligibility, forwarding, transfers and costs depend on the setup. We do not promise number compatibility before that check.
We’re speaking with early pilot businesses. Scope and pricing will depend on call volumes, the workflow and the support needed. There are no published subscription plans yet. Tell us about your business to discuss fit.
Early pilots are assisted. We help gather business facts, review answers and test the caller experience with your team. Your staff remain responsible for following up and recording what happened.
A good place to start
Show us how your business handles incoming calls. We’ll explore where Ecru could help.
Request a demo